Whole Thinking

When you have an existing web page, one of the signs of trouble is the fact that your web page rank is dropping worse than a stone flung into a pond. There are several reasons why this could be happening and we will talk about the top reasons why this is happening. If you have a high page rank and it suddenly goes south for the winter so to speak, you need to know what is going wrong and get it fixed pronto! This is your livelihood, so you can bet there are several reasons why this is happening. Let’s talk about those reasons, now.

One top reason is that for some reason either your page code has changed or the spiders do not recognize new code after a page update or overhaul. This is easy to rectify.  Either resubmit the site or have Google refresh your page. That is the easier way to get spiders back and ranking your page again. Another reason is that your content has not been updated in quite a while. Old content will sink your page ranking faster than the sinking of the Titanic. Check to be sure that all links are current and working. Make sure that your content is also updated in a timely manner.

If the spiders get old content, they will assume one of two things that either the content hasn’t been updated or this is a dead page. If you have a page that is live, but the spiders aren’t crawling it, then there is another problem. Make sure that your page is indeed active and make sure that the servers are active and not down. A down server can also read as a dead page to a spider, so that is another reason that your page may be getting a bad ranking.

Here is a startling reason for a bad ranking – Plagiarism and complaints against your site. This will lower a ranking so fast, it will make your head spin. If your site has a lot of complaints or has anything even remotely plagiarized, your site ranking will fall flat. You will also get into hot water if you have any content like that on your site. If you have spammed people or scammed them, your rank will go right down the toilet! Make sure you keep your site aboveboard with the content and don’t spam people.

Our last reason is one very simple one. You need to update your content with higher ranking keywords and phrases. If your content is out of date and someone has higher ranking keywords, then your site will be the loser in the competition. Periodically update your page with fresh content that has been researched and the highest ranking keywords possible should be on your site. Keep your content fresh and new and the spiders will love your site. They will also award you with a higher ranking. So bear all this in mind when you have a problem with your page rankings.

Original content by Doug’s Web Design LLC / Whole Integration

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