Posts Tagged ‘Link Building’

Wednesday, November 19, 2008 @ 10:11 PM
posted by admin

Links, as known to all, are one of the most crucial elements of a web page.  Your web design company must come up with such links that would please your clients and compel them to stick around.  While thinking of the content of a site, we usually focus on the text written on the web pages.  However, the page is likely to contain images as well as other relevant matters included in the web design.

 

Links Support scannability

 

Online visitors are mostly drawn to the pages containing images, this is a proven fact.  Apart from that, links also allegedly attract attention almost immediately as they are well underlined and colored in different hues from the regular text.  You might as well be advised by your web design company to make outstanding links to catch the eyes of the visitors.  But of course, the text content or the web copy must be able to support the scannabiity of the page.  Fortunately, the added links stand out really well and makes the content even more scannable.  Keep in mind that while creating your web design, these links are only effective if they can be related to the real site content and the text linked to it.  

 

Web design Tip #1: Put up Links on the Home Page

 

While designing a web page, you must consider using links on your home page, unless of course your website has just one page.  Not to forget, most of the visitors just scan through the homepage; they usually do not read, so you must make sure that the links provided can speak for themselves and the content inside.  However, you must not fill up a homepage with links and no content.  This will defeat the function of scannability; the links will not stand out in the crowd.  Also, you must not try to act too fancy with the look of the links; that would confuse your readers.  The company designing your web page would be pleased if you decide to use links in the other pages of the site.

 

Web design Tip#2: From General to Specific – Follow the Way

 

While looking for information on the net, visitors usually start in a generalized way and then proceed to more specific search, thus narrowing it down.  Implementing similar logic, treat the links in your site as a funnel.  Start off with a generalized category at the beginning of the page and then narrow it down for your readers and help them search their desired information specifically.

 

Web design Tip#3: Writing and Setting Links

 

Noted herein are some of the helpful tips to assist you in coming up with better and easily accessible links:

 

  • Evaluate your log files to find out the trend; determine what people are looking for in your site while searching.  Make use of the common words to be placed in the links that would connect the user to the other pages of the site.
  • Always verify that your links are actually leading the users to the desired destination and not elsewhere; that could ruin the image of your client and also of your company for misguiding the users.  Once your readers have such an experience, they are unlikely to come back.
  • Your links ought to be written clearly.  If you have linked the site to an e-book, your text should be like “this e-book”.  Also the link should actually open up an e-book and not any other page.
  • While designing a website, do not fiddle with the links.  Links should not be put without any purpose.  Try to use straight forward and relevant links with substantial information.  Remember, your web design company intends to serve the readers and the clients for whom the page has been designed.  Hence, you should put in useful stuff other than junk.
  • Create links that could be incorporated into the content significantly.  It shouldn’t just be a page containing a list of ineffectual links.  Also make sure that all these links contain proper explanations to the content.   If you are offering a link that would lead to some more links, make sure to entail proper explanations of the purpose of doing so.  Such efforts would definitely be appreciated by the users.

 

There you have it!  Here are a few items that you should know while you are having your site designed or choosing proper linking.

Original content by Doug’s Web Design LLC / Whole Integration

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Friday, September 19, 2008 @ 04:09 AM
posted by admin

 

Web Design Tips to Boost Up Your Natural Ranking

 

Very few industries today are as competitive as the web design industry!  How do web design companies come to be ranked as high as they are?  Companies that offer websites that are well designed and structured from the start to the finish line.  If your goal is to generate revenue from your online business then web design is a very important aspect.  You can do that by running an online advertising campaign or by improving on your natural ranking.

You would want to advertise your business on major search engines like yahoo and Google.  However, you must know how to best optimize your web design to run your online advertising campaign.

(1)  Organize the website: Organize your site according to the theme; however a newcomer may not pay much attention to this as the bonus of his focus is on the look and the feel of their web design.

 

(2)  Content: You have to convince the Adsense or Yahoo Search Marketing through whom you market the advertising space that the content of your web page would prove to be relevant to them.

 

(3)  Text relevance and keyword density: This is one more factor on which you need to pay attention.  When you are planning for the web design consider the fact that too many graphics without any text with it will be disadvantageous to you.  Search engines will ignore a web page that has too much graphics on it completely.  For example if your web designing for a tour company then your website can have a tour section, a hotel accommodation section, a currency conversion section, car rental section and in each of these theme based pages the written text should be relevant.  Also it should have a keyword density of not less than 5 per cent.  Thus, it must be your prime objective that the search engines not only rank the home page but also each themed page as illustrated above.  For example, Google gages or extrapolates the relevance of an article from its overall content and the number of times a keyword appears.  

 

(4)  Use of competitive keywords: Be sure and not to be using competitive keywords.  Show a little creativity with the keywords and phrases.  This can be illustrated in this manner for better results.  Suppose that you are a web design company, and knowing that the key word web design would be very competitive.  Many other companies would be competing to have a good ranking on the search engines.  On the other hand if you use a keyword like “web design Orange County” then the competition would not be as fierce as then the competition would only be local.

The internet is now being utilized so much that all businesses realize that carefully planning their web design is very essential to generate more revenue.  Not only do they recognize that content is key throughout their design, they are finding out that blogs and articles throughout their website designs are crucial as well.  So go out there and experiment with the different ways in that content will change the way that search engines find you and your company.

Original content by Doug’s Web Design LLC / Whole Integration

San Diego Website Design, Los Angeles Website Design, Orange County Website Design, Murrieta Website Deisgn, Temecula Website Design, Orange county website design companies, OC Website Design Companies, Los Angeles Website Design Companies, San Diego Website Design Companies, Orange County Web Design

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