Posts Tagged ‘color blind’
Webmasters have a varied list of tasks on their hands when it comes to maintaining a website. Enhancing a website, deploying it and rectifying its defects are all steps to maintaining a website. Constant and timely updating of content, checking for any rot links, deleted or exposed files and spell checking are responsibilities of the webmaster. Continually maintaining the website and keeping it free from inaccuracies can go a long way in getting a top ranking in any search engine.
Website owners have the responsibility of continually emerging with better and newer strategies to keep up with the constant changes in the web community. With a rapid change in technology, maintaining a websites values are challenging, yet benefiting when you are making consistent content changes on a routine basis.
In order to keep the website fresh, functional and useful it is essential for a webmaster to maintain certain must do’s. Some of these are crucial and some of the tasks are listed below.
- Content updation will ensure that the website is constantly updated with content that is relevant to the emerging market trends and products or services of a business. Content that is fresh will keep visitors informed and abreast of changes in products and services of a business. This also attracts search engines, which are constantly looking for something new and fresh content. In turn the website earns good rankings on these search engines.
- Redesigning a website ensures that the look and feel of the site is constantly improving, with the emergence and inclusion of newer web designing technologies. For instance Web 2.0 helps in making a website that is interoperable, communicative and easy to share information with. Along with the basics in design, it even helps in development of web based communities and web applications like video-sharing, mashups, social-networking sites, blogs and forums.
- Portfolio of a company needs to be constantly updated. Upon successfully completing a project, the information should be added to the company’s portfolio. This helps build the organisations reputation and also attracts new business.
- Newsletters help webmasters to spread the message across if there is a new product or service that the business has introduced. Visitors should be constantly updated of important events or news listings earned by the organisation. This can be communicated through a newsletter, in a way establishing a constant connection with the visitors and the business.
- Link rots need to be checked by the webmaster on a regular basis. There are high possibilities that a link within a website could be broken, creating a negative impact on the business. There could be link rots if the linked site has been abandoned, moved or modified regularly or due to certain reasons. Since this is a common occurrence with external links, it is imperative that links in a website should be checked.
- Site reviews should be checked frequently. A complete site review will generally highlight mistakes in the content like spelling, grammar and accuracy. Also since change is inevitable, facts produced in the content should be regularly checked to see if it still is true.
- Security and privacy policy ensures that all the information that is gathered from visitors are safe. This will make the visitor confident to check on the website again. Privacy policy should be continually checked against practices that the business follows and updated with relevant changes.
With the right maintenance team involved with your website design, not only will you gain more active responses from search engines, you will maintain a well organized design. Design maintenance is not only a necessity, it is a crucial and important step to owning a website.
Original content by Whole Integration
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In business, time is money and what SEO can mean for businesses is two-fold. SEO or Search Engine Optimization allows for your business content to be maximized in any particular search engine. This will make it easy for people to find you and your business. Second, the optimization of any content done in a fresh and original way will bring more business to your door. By use of fully optimized ads and content, your business site will not only rank higher, but will also bring more people that are looking for what you have to offer.
If you are unfamiliar with using SEO, here is a bit of a primer for business. When you are writing content for your site, you need to have high ranking keywords in your site and in any advertisements so that not only you will get a higher ranking on Google and other search engines, but the use of high ranking keywords will also allow for you to have more people to see your business. To begin, you would create an account with Google AdWords. You would then do research on the highest ranking keywords for your particular niche.
After writing your advertisement, you would need to decide how much per click you want to pay for your advertisement. After this is decided then you may want to run an AB test on one or more sites in order to decide which one is the more valued. Then your advertisement will go live. Here is a helpful hint. You might want to have more than one advertisement running during the 30 day period. 30 days is also how long that it will take you to begin your ranking with Google and other search engines. It takes time to rank your business through Google.
In the meantime, you need to make your page friendly to the spiders that will visit your page at Google’s request. Now if you have had 30 days, then you may want to check your ranking with Alexa and Google’s Page Rank for your ranking compared to others. Here is a possible problem that many businesses don’t understand. If your page ranking starts to fall, there are three possible consequences that you may not know about. The first is a page that has not been updated. The second is a change in code which will cause the spiders not to rank your page as high and the third is that content needs to be re written or a new campaign needed.
That is, in a nutshell how things should go when you are ranking your business pages. Remember, for the best results, a little tweaking may be required in order to get the best effect for you and your business. Remember also that the higher you rank in a search engine, the more business that you will receive as a result of that driven traffic to your doorstep. That is what SEO will do for business and your business in particular. It will drive business to your door.
Original content by Whole Integration
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The world is so colorful and we have our eyes to experience and appreciate it. How would the world be without color? We take for granted the experiences that we share with color in our day-to-day life existence.
The colors that brighten our experience with things in life too are an important part of web designing. It enhances and gives an image or a persona a beautiful extension.
But are you aware that there are few browsers that are unable to experience the world of color? Are you aware that almost 8 percent of the male population and 0.5 percent of the female population have color blindness?
Color blindness is a hereditary disorder due to the abnormality in the cone cells situated in the retina of the eyes. It means that 1 out of 20 visitors of your website would use the website with some amount of difficulty and probably in some circumstances would not be able to use your website at all. Considering the importance of color in web design, this section of the population therefore cannot be ignored during web designing. Imagine the number of visitors that you may lose if colorblind people cannot access it. It therefore becomes imperative to make your browser “Color-blind friendly.”
You may reap quite a few brownie points as well by making your website Color-blind friendly. It would make your website look professional that also gives the disabled or impaired equal opportunities to use and enjoy the site. Consequently, your website will have a good ranking with the search engines as well.
Before making the website Colorblind friendly, it is important for you to first understand color blindness and the types of color vision impairments.
When a light particle, or photon triggers a cell (called a cone) situated in the eye we perceive color. This cone emits a signal to the brain and informs the brain that it has received a trigger. Each cone has in them pigments that react to three wavelengths of light, which is red, blue and green. Normal people can match all the colors in the spectrum by the mixture of these three fundamental color reactors (red, blue and green). We therefore perceive stems the response of the cone cells in the retina to the different compositions of each wavelength of light. For a color blind person one of these three cone cell color coding structures do not function well. Almost 99 percent of color blind persons are unable to distinguish between red and green.
Let us now examine the kind of vision that your visitors will have:
1. Trichromat Vision: It is a normal color vision that can receive triggers for red, blue and green color. Almost 11 out of 12 of your visitors will have such kind of vision.
2. Anomalous Trichromat Vision: Your visitor having this kind of vision will have the three-color receptor capabilities but may have one of the pigments misaligned.
3. Protanomaly Vision: Your visitor with this kind of vision will have problems to indentify the color red.
4. Deuteranomaly Vision (common): Your visitor with this kind of vision will have problems to indentify the color green.
5. Tritanomaly Vision: Your visitor with this kind of vision will have problems to indentify the color blue.
6. Dichromat Vision: our visitor with this kind of vision will make use of only 2 of the 3 visual pigments that is red and green where blue would be missing.
7. Protanopia Vision: Your visitor with this kind of vision will be unable to view the color red.
8. Deuteranopia Vision: Your visitor with this kind of vision will be unable to view the color green.
9. Tritanopia Vision: Your visitor with this kind of vision will be unable to view the color blue.
10. Monochromat Vision: Your visitor with this kind of vision will be able to view only one color
The unpredictability of these vision problems makes it quite difficult to simulate the color blind browser. It does not, however, mean that these limitations cannot be overcome.
How to design for colorblind browsers?
Designing a website that also encompasses colorblind persons does not mean that you limit the use of colors in your website. It only means that you need to use the color combinations for the website rather carefully. We can learn below what color combinations could be avoided or used more effectively.
As a thumb rule you should never use the red and green combination together as it would spell disaster for a color blind person who has Anomalous Trichromat Vision. Further, this rule also applies for combinations that have variations of green and red i.e. colors such as purple and orange.
Some tips to make your website color blind friendly:
(1) Once you have established the content of your website, which is very important, it will become easier for you to make such important content color blind friendly.
(2) Your text, which may be navigational such as your image and button text, menus, headers, and sub-headers, must be clear and high in contrast. High in contrast means that these items should be in black and white or opposite ends of the color saturation pole.
(3) You can make use of colors around the page surrounding the main content so that it does not take away from the enhancement of the website and at the same time is color blind friendly. Also important to remember here is that while making use of large format pieces of copy make use of dark text on a white background.
(4) In case you are unsure of the contrast, you can use Fireworks or Adobe Photoshop to desaturate your website. These programs will help you to know if the images continue to have their impact. Desaturation means where all color is removed from the image. With desaturation, you will know exactly whether a picture has an impactful contrast and a colorblind person can view it.
(5) Never use a green text on a yellow background because a dichromatic person when he sees green both red and green cones are activated whereby green objects appear yellow (since red and green make yellow). Thus if you have a green text on a yellow background a dichromatic person will see all in yellow and will not be able to read it.
(6) Make use of Vischeck online. It is a program whereby you may view how a particular design would appear to a colorblind person. This program can be run of your own image files or on a web page. Further, you can also make use of Website Design Evaluation Tool, which is a free online utility, which allows you to view the page in 3 different ways depending on the visitor’s vision and color disability.
Conclusion:
Having considered all of the above you must have noticed how important it is to take into consideration Color-blind browsers while designing your website. Moreover, it now also forms a large part of the global community.
Original content by Doug’s Web Design LLC / Whole Integration
San Diego Website Design, Los Angeles Website Design, Orange County Website Design, Murrieta Website Deisgn, Temecula Website Design, Orange county website design companies, OC Website Design Companies, Los Angeles Website Design Companies, San Diego Website Design Companies, Orange County Web Design, Webmaster, Maintenance, Content writing, Color Blind Website Design, Web Design, Corporate web design





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