Different Sides of SEO – Human and Technical
When you are talking about SEO, there are always at least two different sides of SEO. That is the human side and the technical side. Each one contributes to SEO in different ways. But the two do work together hand in hand to create SEO worthy content in order to bring more business to any particular business that is listed on the web. How this works is that the human will begin by writing web content for their site and will also start writing advertisements for a search engine at the same time.
This is where the technical side steps in. In order to write a high ranking advertisement, you will need the technical knowledge of what SEO is, how it works, and also a program to help you write that advertisement. Google AdWords is usually the place of choice when writing advertisements. When a human is writing content, they will have to optimize it by adding high ranking keywords and phrases in their content, much the same as they would do using Google AdWords or any other program of this nature. Google and other tools such as Overture will help you to choose the high ranking keywords that will propel your business to the top.
There are other tools for helping with keyword selection and they include Free Meta Keyword tool, Keyword Research Tool, and Website Keyword Suggestions. Each of these tools will help you to get the right keywords for your particular niche. Google AdWords will also offer suggestions for keywords. Remember that you have a very limited space for writing your advertisement so every word must count. It will take several tries of writing before you hit on the perfect advertisement for you and your business. You will then write it and submit it to AdWords, being careful not to violate the TOS.
After that happens, then you will need to wait for a while in order to get your ranking. You can check your ranking through ALEXA as well as using tools such as Myriad Search, Search Results compared and MSN Position search to tell you where you are currently ranked by each search engine. This will give you some idea of where you rank. This technology can save time, money and frustration by comparing multiple search engines. So the combination of human and technology together can make or break your site.
You have to be able to understand how to use the technology in order to use it well and to help you improve your ranking through SEO. A human can write the content, and the technology can make it better, but if there is no understanding on the part of the human, then the technology will be a waste of time and money. There is an old computer term that is well worth mentioning here and is very pertinent to SEO. GIGO or garbage in, garbage out is the phrase that suits here. It simply means that if you put garbage into the technology, then that is all that you will get out. Understand the technology will help both the human and technology work together for the best interests of both.
Original content by Doug’s Web Design LLC / Whole Integration
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