Archive for October, 2008
If you want to reach out to new customers then you can do it easily through the method of online marketing. A primary example of this is San Diego where online marketing forms a very large part of the marketing plan in major industries. The internet, today, is the best bet to reach out to create new and profitable ventures for making big profits. However, just having a web page does not guarantee success. If you need to really make a difference then it depends on the kind of web design that you may have chosen to represent you and your company.
You can design the website yourself using FrontPage or any other applicable software. You may also hire a professional or a team of professionals to carry out the same for you. When you do any of the above you need to keep in mind few tips that can not only enhance your web page but will also provide a great boost to your online marketing activities in Southern California. Below are a few tips that you can include in your web design to positively create a huge difference in your marketing:
(1) Branding: A company logo is an indispensible input for your company. It could be a logo, a mission statement or any sign or mark through which your company may be easily identifiable. This is called creating a brand image for your company, which becomes synonymous with your company name.
(2) Site for your company: You may need an online brochure, which can be used for providing newsletters, company updates and articles. A host of HTML software present in the market today can help you to design your own web page to demonstrate the above. Decent templates are offered by some companies to include the hosting package.
However, in case you require your website to have a list of inventories or if you want to make it user interactive, you will be required to have a professional to do it for you. Presently, there is a need for user interfaces and a database driven site that can generate pages on demand is the best bet for this.
(3) Interactivity: You can make your website interactive by including contests and surveys to determine the number of persons that have visited your site. Not only this but web mail, newsletters are also a good way of attaining this. You will need for this purpose the software to create email lists and an automatic opt-in service.
(4) Quality of the content: Online marketing is based on its content. Therefore, it is imperative that the quality of the content has to be up-to-date and classic. Southern California users are savvy. For this, you can feature such content, which are useful to the consumer. It may be that the customers may not make any purchases but it will definitely act as an enticement for them to return to this page. Having a fifteen-keyword base is not ideal. Build your content around two or three keywords. These keywords should be such that they attract the attention of search engines. Your aim is to drive the customer to bookmark your page to return to it repeatedly.
(5) Search Engine Optimization: As mentioned above it is important to attract the attention of the search engines and its use must be optimized further. However, it does not necessarily mean that you need to cram many keywords and META tags into the framework. Linking your site with other sites will be the least interesting to the visitors. Simply using keywords and tags is a simple way to attract search engines.
With all of that said, here in Southern California there is much more than what meets the eye when it comes to Web Site Design and Online Marketing. Do your home work and strive to find that company that best fits your needs and the needs of your web site design.
Original content by Doug’s Web Design LLC / Whole Integration
San Diego Website Design, Los Angeles Website Design, Orange County Website Design, Murrieta Website Deisgn, Temecula Website Design, Orange county website design companies, OC Website Design Companies, Los Angeles Website Design Companies, San Diego Website Design Companies, Orange County Web Design
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The internet happens to be a free(for now) venue and is always available for anyone who wants to display his/her creative excellence. It is probably one of the most popular and fast moving colorful worlds of diverse expressions involving people, groups and businesses. Like every other medium of expression, web designs also have standards to be followed in order to keep their visitors glued to their website.
As there are many ways of tickling the imaginative minds and curious nature of internet users similarly there are ways of causing irritation and impatience as well. Some websites might be troubling because of the awful color schemes used and ultimately driving the viewers away.
The right choice of color
The color of your website must be soothing and appealing to the users. The color actually helps in setting the mood for your site and that in turn helps you in making more money for the business. The choice of appropriate colors can enhance the overall appeal of your website and enhance it, but don’t over-do things as it could be the cause of irritation to the eyes of the user.
Loud colors can be annoying for the users. If this happens, the readability would necessarily be sacrificed. Potential clients are likely to lose interest over time if they face these kinds of difficulties in accessing the desired content.
Save Unnecessary Clicks
Experts are of the opinion that a user must be able to access what he/she wants in three clicks max. Some of the websites often tend to redirect their traffic elsewhere before actually giving the user what he/she wants. This can be very annoying for users who are in a rush to get their online job done, be it transactions or anything else. If the user fails to find what he/she actually wants, it is obvious for them to leave the website. It is totally unfair for any web design to misuse the user’s precious time and endeavor.
Don’t Indulge in Too Much Graphics
Graphics are undoubtedly the major content of every website. Graphics are likely to be more informative and allows the user to browse through lesser texts, thus saving time. Graphics must be included in every web design layout but only to serve the real purpose and for the sake of aesthetics.
The inclusion of graphics on web design tremendously affects the loading speed of the website. Too much graphics can actually slow down the loading process. This indicates a slower turn around of the process in the case of business websites. Necessary information may not be accessible within the optimal time to maintain the user’s interest.
Show the Path
While panning webdesign, every designer must give first priority to the user. If the user fails to find his/her way through the webpage, it is likely that they will leave. It is better to keep things short and simple to facilitate the needs of the user. Make proper use of the buttons to guide the users though the pages that they would like to visit.
Use Appropriate Fonts
Fonts can actually convey the message as well as the purpose of the website to all the end users. Try to use the fonts which are common and will not cause any problems in displaying the text to the potential users of the website. Complicated fonts are likely to affect the usability and the readability of the website.
Web designers prefer to stick to common fonts such as, Arial, Century Gothic, Verdana and other similar fonts to assure smooth readability of the users. Keeping your users glued to the website entails considering every other fact and purpose as to why the user would like to browse through the pages of the website. The best way is to keep the web design simple and classy; it suits the taste of the users and is the safest option.
Original content by Doug’s Web Design LLC / Whole Integration
San Diego Website Design, Los Angeles Website Design, Orange County Website Design, Murrieta Website Deisgn, Temecula Website Design, Orange county website design companies, OC Website Design Companies, Los Angeles Website Design Companies, San Diego Website Design Companies, Orange County Web Design
If you are a regular net surfer, you are likely to come across websites which have been created with the use of JavaScript.
JavaScript is nothing but programming language used in the development of dynamic websites that run on the client side. This actually means that the language will not be executed at the server end but will run simultaneously with the webpage on the user’s internet browser. It is habitually used for managing online advertisements, forms validation and for checking the ID of the browser. It does not really clash with other similar languages like ASP or PHP while designing a website.
Features:
JavaScript is one such programming language that has been used time and again for development and product of beautiful web sites with remarkable effects for several years. Noted below are some of the highlight features of the language and the work that it can assist you in:
§ Browser Integrated Support: You need not install any plug-in to view the sites using JavaScript programming. Almost all the web browsers support this language. You just need to handle some of the specific features of the browser properly for its smooth functioning.
§ Changing Structure Run Time: Since the language has an access to Document Object Model, web pages can easily be modified on run time as well. It can further be used from the end of the server for certain changes in script in order to manage the web content well.
§ Functional- JavaScript can also be assigned to a variable or function where each can also be returned as a function. This language has nothing to do with function tag names as long as the program is functional.
§ Object Oriented: This language is very simple and can be learned easily and it also handles most of the programming objects with ease.
Benefits of JavaScript
The websites designed with JavaScript are commonly used for checking and validating the user inputs provided on the online forms. Suppose you have an order form on your website and one of your clients overlooks the fields of home address and postal code; in such cases, the browser will prompt the client to provide the necessary information before the client could continue any further. This actually helps in saving some time instead of the process being checked over and over again by the server that handles lots of data. Some other programming languages such as, ASP and PHP can also be used for resolving such problems, but it takes more time than JavaScript.
The programming language can also be used for designing vibrant web pages featuring rolling over graphic components. This can also be done by the end user through the browser being used.
Several other features, such as, images and links can also be well manipulated with the use of this scripting language. Some other special effects can also be added to the browser for navigation.
Sample Sites and Sample Scripts
Brainjar – JavaScript is used in combination with HTML. The menu bar is highlights when the mouse is pointed over it. There is also a dropdown menu with all the content highlighted.
Dynamicdrive Splash – This has great effects with all the information or content that can be displayed on a splash screen under the sun.
Dynamicdrive Crosstick – This actually helps the surfers with understanding about the various changes incorporated in the website. The display text is usually scrolling upwards.
Bosrup – In this case, a box pops up when the mouse is pointed on an item. The box can include anything, be it information, instruction, description or reminder; anything that you would like to convey to the visitors.
JavaScript is indeed a great tool that helps in designing exciting and functional websites. Just make sure to maximize the usage of the highlight features of the language in order to enhance the appeal and the performance of the web pages.
Original content by Doug’s Web Design LLC / Whole Integration
San Diego Website Design, Los Angeles Website Design, Orange County Website Design, Murrieta Website Deisgn, Temecula Website Design, Orange county website design companies, OC Website Design Companies, Los Angeles Website Design Companies, San Diego Website Design Companies, Orange County Web Design
| Similar Page Checker Search Engines are known to penalize websites that contain Duplicate / Similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages |
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| Search Engine Spider Simulator This tool Simulates a Search Engine by displaying the contents of a webpage exactly how a Search Engine would see it. It also displays the hyperlinks that will be followed (crawled) by a Search Engine when it visits the specified webpage. |
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| Backlink Anchor Text Analysis It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines. This tools help you determine the backlinks of your website and the link text used by your backlinks to Link to your wesbite. |
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| Backlink Builder This tools help you build a LOT of quality backlinks, it searches for websites of the theme you specify that contain keyphrases like “Add link”, “Add site”, “Add URL”, “Add URL”, “Submit URL” etc. Most of the results could be potential backlinks. Text links are important for ranking well in search engines. |
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| Backlink Summary This tool will give you get a summary of your competitors backlinks. |
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| Keyword Density Checker Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and Analyze the density of the keywords. |
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| Redirect Check It is very import that when a search engine comes to crawl your website it is able to follow any redirects you have set up. This tools help you determine if the redirect you have created is Search Engine Friendly. |
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| Kontera Ads Preview Allows you to preview Kontera ads on your website. |
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| Link Price Calculator This tools will help you determine the appropriate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified website. |
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| Reciprocal Link Check This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your website. |
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| Check Yahoo WebRank This tool help you evaluate the importance of a URL as perceived by Yahoo and Google. Its one of our Yahoo seo tools |
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| Domain Stats Tool This tool helps you get all kinds of statistics of your competitor’s domains. The statistics include Yahoo WebRank, Pages Indexed by various Searcb Engines, Backlink count, Alexa Taffic Rank, and Age of the domains. |
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| Domain Age Tool This tools displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started. It also helps you find out the age of your competitor’s domains, older domains may get a slight edge in Search Engine Rankings. |
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| Keyword Playground Users enter keyphrases in Search Engines to get information they need, It is VERY important that you optimize for such keyphrases. This tools help you determine key phrases and report on its monthly search estimate. |
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| Website Keyword Suggestions This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates. |
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| URL Rewriting Tool This tool helps you convert dynamic URLs into static looking html URLs. |
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| Keyword-Rich Domain Suggestion Tool Having a KEYWORD-RICH domain name is an important factor of Search Engine Optimization. This tools will suggest keyword rich domain names. |
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| Website to Country Many people wonder why their websites dont rank well in Country specific Search Engines, most of the Search Engines determines country of the website based on the physical location of the website’s IP Address. You would probably rank well in a Country Specific Search Engine if your website is hosted in the same country. This tools helps determine the Country in which the specified website is Hosted. |
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| Alexa Ranking Tool This tools allows you to get the Alexa Traffic Rankings of you and your competitors. |
Original content by Doug’s Web Design LLC / Whole Integration
San Diego Website Design, Los Angeles Website Design, Orange County Website Design, Murrieta Website Deisgn, Temecula Website Design, Orange county website design companies, OC Website Design Companies, Los Angeles Website Design Companies, San Diego Website Design Companies, Orange County Web Design
Not everybody is perfect; everyone makes mistakes at certain things in our day to day doings. Web design is obviously not exempted. However, you can avoid these mistakes by noting some of the most common mistakes with web page design.
1.) Legibility Problems:
Let’s face it; at least once, you have visited a site where you can barely read what was written. The usual problem is that fonts are too small to even be read. Some are carry too much flair rendering the actual letters illegible. Finally, the letters sometimes seem to blend with the background making it very hard to read.
2.) Non-standard links:
Links; these clickable items have been the main navigational tool of the entire web. Simplicity and function is the key to making good links within a web page; always indicate if a link is existent within the page by either underlining or changing the font color of the link. It is best that both be used for links. Here’s an example of how a link should look like; Click here to go to this website. Another common problem is that sometimes, people fail to explain what a person will see on the other side of the link. This results to people simply avoiding the link because they are unsure if it would benefit them.
3.) Written web content:
Informative content for the web should always be short, to the point and answers users’ questions. Also make sure that you do not use made up terms; use common languages that can be understood by you and most specially, by the users.
4.) Forms:
In terms of websites that requires you to fill up forms, the most common annoyance user’s face is the fact that there simply is too many unnecessary questions. In addition, try to always make everything required present on the first page. This saves the user’s time which means they would not quit on completing the form midway.
5.) Contact information:
Simply put, there are certain websites that provide none, let alone little, contact information. The lesser a user can reach/contact a company or service provider, the less likely will a user work with the said company.
6.) Browser compatibility:
Not everyone uses the same browser; there’s a wide array of different browsers people use across the globe. To name a few, there’s Internet Explorer, AOL, Safari, Netscape, Firefox, and much more. There are many instances where in a certain website fails to work well with all of the major browsers. For example, a site appears perfectly fine on IE, while in Firefox, all the pictures fail to appear.
7.) Bad searches
Another of the great annoyances for all users is when something else appears after a particular search. It is time consuming to search for the right website through a list of other sites that are simply unrelated to your search other than the actual words you keyed in as search parameters. Make sure that you use distinct, clear, and concise words to define your website.
These are some of the many mistakes a web designer can make. You can avoid these by taking note of some of the most common mistakes.
Original content by Doug’s Web Design LLC / Whole Integration
San Diego Website Design, Los Angeles Website Design, Orange County Website Design, Murrieta Website Deisgn, Temecula Website Design, Orange county website design companies, OC Website Design Companies, Los Angeles Website Design Companies, San Diego Website Design Companies, Orange County Web Design