This is a question that can have at least two answers. As of the current system in place, the answer is yes. WC3 basically sets up the rules for internet rankings and as such, their guidelines should be followed. The validation process is also important as it will not only validate your site, but also validate it for use on the internet. Any site that doesn’t follow the WC3 rules and guidelines will be taken down per their instructions. Sounds like a monopoly doesn’t it? Well the cold hard fact is that there are rules and regulations about website rankings that they have developed that are fair to all concerned.
Now, on the other side of the coin, you will get people arguing that it doesn’t matter and they will not conform to those rules. While their sites may get up, they will not stay up. WC3 basically controls the internet and their guidelines are important. But that doesn’t stop people from trying to bend the rules or break them. The rule infractions will cause a site to be deactivated and you also run the possibility of being banned from the internet period. Sometimes the rules that WC3 puts up are not easily understood and it can feel like a monopoly.
These rules are put into place so that everyone has a fair chance to be ranked on a search engine. And the validation of these pages allow for them to be used on the internet. The rules that validate search engines, at this point are a guideline for these pages. This is the way to set up pages for website rankings. They have done years of research on the best way to validate a business website so that it can be ranked by Google and other search engines.
So the validation process is important for the successful ranking of a web site, no matter which engine ranks it. It can’t be stressed enough that what the WC3 mandates as far as these pages are concerned is the right way to do business and still be included on the search engines. Validation simply means that all parts conform to WC3 standards and are working properly. If you have a page that isn’t in line with the validation, then you will be stuck until you write the page properly for validation. That is just how it is.
So the true answer, to the evidence given is yes, the WC3 mandates are very important when it comes to validation of websites. These rules need to be followed especially when you are talking about commercial or corporation web pages. Those are the pages that the rules were mostly written for anyway. If you have a validated website, especially in the commercial areas then it can be immediately placed on an engine for ranking. The validation simply means that it has passed WC3 standards for ranking on the Web. This will only help you if your page is WC3 compliant. This means that you will have no trouble getting ranked.
Original content by Doug’s Web Design LLC / Whole Integration
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When you are talking about SEO, there are always at least two different sides of SEO. That is the human side and the technical side. Each one contributes to SEO in different ways. But the two do work together hand in hand to create SEO worthy content in order to bring more business to any particular business that is listed on the web. How this works is that the human will begin by writing web content for their site and will also start writing advertisements for a search engine at the same time.
This is where the technical side steps in. In order to write a high ranking advertisement, you will need the technical knowledge of what SEO is, how it works, and also a program to help you write that advertisement. Google AdWords is usually the place of choice when writing advertisements. When a human is writing content, they will have to optimize it by adding high ranking keywords and phrases in their content, much the same as they would do using Google AdWords or any other program of this nature. Google and other tools such as Overture will help you to choose the high ranking keywords that will propel your business to the top.
There are other tools for helping with keyword selection and they include Free Meta Keyword tool, Keyword Research Tool, and Website Keyword Suggestions. Each of these tools will help you to get the right keywords for your particular niche. Google AdWords will also offer suggestions for keywords. Remember that you have a very limited space for writing your advertisement so every word must count. It will take several tries of writing before you hit on the perfect advertisement for you and your business. You will then write it and submit it to AdWords, being careful not to violate the TOS.
After that happens, then you will need to wait for a while in order to get your ranking. You can check your ranking through ALEXA as well as using tools such as Myriad Search, Search Results compared and MSN Position search to tell you where you are currently ranked by each search engine. This will give you some idea of where you rank. This technology can save time, money and frustration by comparing multiple search engines. So the combination of human and technology together can make or break your site.
You have to be able to understand how to use the technology in order to use it well and to help you improve your ranking through SEO. A human can write the content, and the technology can make it better, but if there is no understanding on the part of the human, then the technology will be a waste of time and money. There is an old computer term that is well worth mentioning here and is very pertinent to SEO. GIGO or garbage in, garbage out is the phrase that suits here. It simply means that if you put garbage into the technology, then that is all that you will get out. Understand the technology will help both the human and technology work together for the best interests of both.
Original content by Doug’s Web Design LLC / Whole Integration
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When you have an existing web page, one of the signs of trouble is the fact that your web page rank is dropping worse than a stone flung into a pond. There are several reasons why this could be happening and we will talk about the top reasons why this is happening. If you have a high page rank and it suddenly goes south for the winter so to speak, you need to know what is going wrong and get it fixed pronto! This is your livelihood, so you can bet there are several reasons why this is happening. Let’s talk about those reasons, now.
One top reason is that for some reason either your page code has changed or the spiders do not recognize new code after a page update or overhaul. This is easy to rectify. Either resubmit the site or have Google refresh your page. That is the easier way to get spiders back and ranking your page again. Another reason is that your content has not been updated in quite a while. Old content will sink your page ranking faster than the sinking of the Titanic. Check to be sure that all links are current and working. Make sure that your content is also updated in a timely manner.
If the spiders get old content, they will assume one of two things that either the content hasn’t been updated or this is a dead page. If you have a page that is live, but the spiders aren’t crawling it, then there is another problem. Make sure that your page is indeed active and make sure that the servers are active and not down. A down server can also read as a dead page to a spider, so that is another reason that your page may be getting a bad ranking.
Here is a startling reason for a bad ranking – Plagiarism and complaints against your site. This will lower a ranking so fast, it will make your head spin. If your site has a lot of complaints or has anything even remotely plagiarized, your site ranking will fall flat. You will also get into hot water if you have any content like that on your site. If you have spammed people or scammed them, your rank will go right down the toilet! Make sure you keep your site aboveboard with the content and don’t spam people.
Our last reason is one very simple one. You need to update your content with higher ranking keywords and phrases. If your content is out of date and someone has higher ranking keywords, then your site will be the loser in the competition. Periodically update your page with fresh content that has been researched and the highest ranking keywords possible should be on your site. Keep your content fresh and new and the spiders will love your site. They will also award you with a higher ranking. So bear all this in mind when you have a problem with your page rankings.
Original content by Doug’s Web Design LLC / Whole Integration
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When you are talking about web design, you may not know what part SEO plays in it. Well SEO stands for search engine optimization. This is an optimization for placement and ranking of your site. There are several things to remember when designing for SEO. The first thing is that your content must be optimized by using high ranking keywords and phrases in your content so as to draw customers to your site. You can do this by deciding on what your content will cover and then write the content with the highest ranking keywords.
You will then design the page around the content so that you will get a higher ranking from any search engine that you will be listed with. Now let me explain the concept of keyword stuffing. This is stuffing your site with keywords both relevant and non relevant. This will get your site banned by all the search engines. You should have no more than a 15 percent total of keywords in any SEO design in order to meet the requirements for SEO. Any more than that and you will be violating TOS for all the search engines and your site will be banned.
SEO web designers will design your site so that it ranks very highly on the search engines. They will be able to write the content and advertising to rank highly and still be very fresh and unique. They will also be able to iron out any problems with copy or anything else that could be a problem and get your site up, running and ranked. These specialists know the rules of SEO and how to best design a functioning site that will quickly get ranking by following the SEO dictates. It is often better to have an SEO web designer to create your site.
The design on the web site will be fully optimized to take advantage of the ranking system for Google and other search engines. This site will be put together in such a way as to accelerate your rank on any of the search engines. The designer in question will design each part of the site in accordance with SEO policies and procedures that will allow for a high ranking on any search engine. So from content and links, to information boxes and connecting pages, they will design it all with an eye towards a high rank by using SEO.
So that is what SEO design is and how it works. If you are looking to maximize your web site to take advantage of SEO, your best advice would be to let a designer of this type handle it. Usually designers of this type have a long knowledge of the rules of SEO and will also be better able to maximize the content for your business website. A designer will also be able to maximize all content and sections of a site in order to rank higher on any search engine. You can do it yourself, don’t get me wrong, but for best results, it is better to contact an SEO web designer.
Original content by Doug’s Web Design LLC / Whole Integration
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The world we live in is unbelievable at times and is filled with excitement and advanced technologies. These technologies are so well designed that an experienced designer in the online business world can only efficiently use the user-friendly tools on the web, which was more of a web programmers job prior to a couple of years from now.
And that’s great, right? Well, not exactly. The reverse is the real truth.
The ease and accessibility of using these tools has led to the formation of hundreds of “junk” websites which are unplanned and very confusing for the surfers since many of them are designed by novices.
Most of these junk web pages have more than 7 to 8 individual programs running simultaneously – time-flashing header graphics, Google Adsense ads, an opt in form, innumerable contents and paragraphs, audio buttons, affiliate links and many more things.
So, what to do?
Most of the successful webmasters will suggest for you to have a simple, clean and easy website for the masses. The designs must suit the end-user and not just the designer. It ought to be a pleasant experience for the end users.
There are 3 primary features of a successful website – Simplicity, speed and clarity. In other words, your website must be visually appealing with simple navigation facilities and allowing prompt downloads.
In order to design a visually appealing website, use simple graphics, color and text. You must not use flashing computer graphics and irritating backgrounds.
In fact, if you want to put up readable content for your visitors, try using white background and black text color; that’s the best.
You need to be an expert graphics designer in order to design a content that is visually pleasing. A few photographs can be collected from open sources sites like and then some colored text can be added to it with proper taglines using graphic programs.
That’s all you would need for a header, presuming that you would be using a header, as studies have revealed that better results have been achieved by niche markets without the use of headers or images.
Navigation should always be simple texts or buttons used as links, either on top just below the header, or down on the left or right side of the screen. Make sure that the label in the text explains what the reader will find as e/she clinks on the link.
Option forms or simple ads (“not more than one or two) can be placed in the column (left or right) with the content lying in the center of the site to attract readers.
Your content’s layout also must be simple and clean. Text is more legible in “chunks”. This states that brief paragraphs and sentences of about 2-4 sentences must be used.
Make proper use of colors in the bullets and sub headings. Add in some graphics in every page to add some amount of visual curiosity and to break the text up.
Borders must be used around the text as well so as to avoid the texts from entering the edges of the ad panels or navigations.
In short, many upcoming webmasters (as well as the experienced ones) are of the opinion that cramming will get you highly graded and listed, but actually that is the least of what will happen.
In order to keep people glued to your site and have them back once again, you must keep your site clean and also make it easy and simple to use, understand and navigate without causing any headache to the user.
So, go ahead and hire a web design company who will take care of all your problems and design a website for you which is simple and clean with ease of use.
Original content by Doug’s Web Design LLC / Whole Integration
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